Media monitoring is essential to qualitatively and quantitatively measure and analyse the public media’s attention to your company, products, activities and campaigns by tracking the number of stories or features in local newspapers, television &radio programs and social media.
BMA provides you with a 24/7 media logging & monitoring service so you may react to news immediately. We only concentrate of the core of the issues! We create summaries and provide these to you, thus along with your morning coffee you will get all the relevant information to make well considered decisions.
We monitor all national and regional dailies, along with about several weeklies and monthlies, so that our clients will get the really important pieces. From Monday to Friday, each morning we create a digest for you and send you a summary of the news that you need before 07:30 in the morning. We also attach the links through which you can have access to full articles in Word format, PDF versions and in case of internet sources we include a link to the original source, so core issues are really only a touch of a button afar
Radio and television monitoring
We monitor report programmes, news items, economic programmes and other special programmes of national TV and radio channels around the clock. We create summaries from the programmes that you pick.
We monitor over three hundred internet pages 24 hours a day and this number keeps growing each day. We have an automated online search system that seeks the articles of sites monitored by us based on the keywords that clients provide. Then we create summaries from these and results reach you in e-mail so that you can continuously stay online.
Blog and comment monitoring
With our brand new Blog and comment monitoring service, you can get an instant notice if your brand name, product, any of your competitors, business partners or any topics that you may consider important is mentioned at a Hungarian blog or forum in any context possible. Our monitoring will make you able react immediately, with no delay, thus giving you a newer competitive edge compared to your competitors. If you wish to know what is written in internet diaries or forums about you and what opinions, comments and blog posts are published, then you should try the Blog and comment monitoring services offered by BMA.
Adverting is a key component of all media, whether print, broadcast or online. In this light, BMA has created an Adclip service, to monitor all ads in all broadcast and print media.
Adclip then compiles weekly reports containing information about where and when the ads were published, as well as their ‘Rand to clip’ value. The service is affordable, as clients pays per ad requested.
Serving unique needs
If needed, we also cover the special requests of our clients. Services listed above can be aligned to special needs, sent in special formats you use. We can create customized media monitoring, send you files in a way you want, at the frequency you want, with specific features that may include media monitoring with company logos, unique transcriptions, summaries with table of contents, etc.
Industry Bench marking
Comparative media exposure within an industry assists communicators and marketers in further entrenching themselves within their own marketing strategies. BMA has thus developed a product that provides a neutral and objective overview of media activity within specific industries. BMA presents industry bench marking reports in tabulation format, as a matrix which includes information on stakeholders; content; clip count; and a weekly trend analysis.